TABUNG JANTUNG : 10 CENTS FOR A SMILE

Tabung Jantung MyHeart, a new fund established through the CSR initiative "10 Sen for a Smile", has become a symbol of corporate compassion and community-driven care in the fight against heart disease in Malaysia.

This life-saving initiative is a collaboration between Kee Song Food (M) Sdn. Bhd. and the Malaysian Heart Health Association (MyHeart). From 29 July to 29 September 2025, every pack of KS Lacto Organic Chicken purchased by consumers automatically contributed 10 sen to Tabung Jantung MyHeart.

Though small in value, the impact of each 10 sen is immeasurable. This micro-donation model transforms everyday purchases into meaningful acts of charity — helping to fund critical heart health programs, support surgeries, and raise awareness about the realities of congenital heart disease (CHD) in Malaysia.